What are AEO and GEO? The New SEO Rules for 2026

What are AEO and GEO? The New SEO Rules for 2026

A 12-Month Organic SEO Journey for a Maritime Law Firm in Malaysia | By LogotakThe digital landscape has shifted from "Search" to "Answer." While traditional SEO focused on driving traffic to a website, What is Answer Engine Optimisation (AEO) focuses on providing the...

What is a Backlink and Why Does Your Business Website Need Them?

What is a Backlink and Why Does Your Business Website Need Them?

A 12-Month Organic SEO Journey for a Maritime Law Firm in Malaysia | By LogotakIn simple terms, a backlink is created when one website links to another. If a reputable industry portal or a legal directory links to your firm’s homepage, search engines view this as a...

Blog Post: Why Law Firms in Malaysia Cannot Run Google Ads?

Blog Post: Why Law Firms in Malaysia Cannot Run Google Ads?

A 12-Month Organic SEO Journey for a Maritime Law Firm in Malaysia | By LogotakUnder the strict Legal Publicity Rules 2001, and the recently updated 2026 Bar Council guidelines, advocates and solicitors are prohibited from "touting" or using sensationalist advertising...

Measuring AI Visibility: New Metrics Beyond “Click-Through Rate”

Measuring AI Visibility: New Metrics Beyond “Click-Through Rate”

For decades, the success of a digital strategy was measured by the click. We tracked impressions, monitored click-through rates (CTR), and calculated conversions from organic traffic. However, in 2026, as search engines become answer engines, the "click" is no longer...

E-E-A-T 2.0: Proving Authority in an AI-Generated World

E-E-A-T 2.0: Proving Authority in an AI-Generated World

 -  In 2026, the barrier to creating content has vanished, but the barrier to earning trust has never been higher. As generative AI floods the internet with synthesised information, search engines have evolved their evaluation frameworks. The transition to E-E-A-T 2.0...

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