Google has long dominated Search Engine Result Pages (SERPs), outperforming rival search engines like Yahoo, Bing, and DuckDuckGo.The colloquial term for “browse it” or “search for it on the internet” has been replaced by “Google it” for over a decade. However, 2025 presented a different picture of digital marketing to the users. With the advent of AI Mode in SERP, the clicks and traffic on Google search have considerably reduced, and this has gotten all the marketing professionals to wonder how to get their content to rank on SERPs.
The December 2025 Core update started rolling out on December 11, 2025. The update is still in process and is expected to launch by January 2026. However, you need not wait until 2026 to start.
In this article, we will inform you about what the new algorithm focuses on, and accordingly, you can modify your content
3 Digital Marketing Tips to Optimise Your Content Page
- Optimise content for AI Overviews: Focus on niche topics over general ones. Writing about “What is digital marketing?” will bring zero clicks because AI can answer it in seconds. Instead, write for real users, focusing on keywords with a Commercial / Transactional intent.
For instance, a digital marketing agency in Bangalore can focus on keywords such as “best digital marketing agency in Bangalore”, “search engine optimisation company in Bangalore”, and “digital marketing firms in Bangalore” to attract high-intent traffic.
Additionally, include bullet lists, FAQ sections, schemas and in your content, wherever applicable. This increases your chances of being featured as the Snippet source in the AI overview results.
- Hyper-Specialization: Niche authority gets prioritized over general authority. This means that you must focus on Local E-E-A-T rather than global E-E-A-T.
- Demonstrate your knowledge and expertise in your local target market
- Talk about local events, local landmarks, industry-related hubs in the target market
- Mention about testimonials, case studies or success stories with a local client
- You can include a small paragraph providing your unique insight on the local market.
Incorporating these steps establishes you as the authority in your domain in the target market.
Additional Tip: If the content piece is attributed to a real person in your company that can be verified, it enhances your Trustworthiness
- Mobile First Approach: Abiding by the Core Web Vitals is necessary. A fast loading, mobile friendly, easy to navigate website ranks better than one that lags.
- Use high-quality visuals on your content (e. g., infographics)
- Replace heavy JavaScript usage with WebP image formats
Making these technical SEO changes to your website along with the on-page changes mentioned above, will keep you on top of the game in 2026.