SEARCH ENGINE OPTIMIZATION
Are your content SEO optimized?
Want to rank on the first page of google search?
SEO is the mantra of powerful organic digital marketing.
In the world of internet 5.6 billion daily searches are happening on google alone. People are continuously looking for products and services. We the sellers of the service providers need to get connected with those people with the right and accurate offering. SEO plays a significant and powerful role to connect the sellers and seekers instantly.
SEO stands for “Search Engine Optimization”. Search Engine Optimization is the technique of boosting the quality and quantity of website traffic to a website or a webpage from the searches in the internet. It is the process of optimizing the ranking of your website and webpages in the organic results in search engines like Google Microsoft edge and Bing.
However, it is essential to understand that different search engines have different algorithms for ranking your page depending upon the relevance and keywords around the topic that is being searched for. Hence, using the same process in various search engines will turn out to be unsuccessful. It is important to understand the algorithms of the search engine before we dive into optimization of the website. SEO is a science and you need to master the art to do it correctly. Logotak can help you increase organic and high-quality website traffic with their SEO services.
SEO is a continuous process for your website to deliver great rewards. Let’s discuss some of the important tips that needs to be kept in mind while optimizing our website.
- Keywords optimization – Keywords play the role in SEO as it helps generate traffic for the website and selecting the best keywords helps you reach the right target audience. There are different types of keywords such as head term keywords, long tail keywords, navigational keywords, informational keywords etc. It is observed that longtail keywords tends to give a higher conversion rate because they generate more traffic from Google when compared to that of single word keywords. Logotak can assist you in discovering and selecting the best keywords for your SEO process that can be used in your websites and it can help you in securing the most accurate sources of keywords.
- High quality links- The links present in your website that will direct you to other pages within the website itself whereas links will take you to other external websites, will rank the website better. It is essential that inbound and outbound links needs to be relevant to your business, because that’s when more traffic will be generated for your website. These links tend to play an integral role in SEO and helps in securing top ranks for your website. Logotak can assist your company with building quality links which will generate more traffic and ultimately lead to capturing more leads.
- Meta links and meta descriptions – Meta description provides a synopsis of the content that is present in the website. Meta description plays an important role in SEO as that is the first “opportunity to see” the content to click on the website. Thus influencing the click through rate. Meta description must include the keywords and should have a maximum of 275 characters. In meta description, the keywords tends to be highlighted, hence it is more likely to capture the attention of the audience while they are conducting their search. Logotak can assist your company in framing the meta descriptions as per the algorithms of the search engines and promises that your website will have a high click through rate.
Video content- Attractive and engaging video boosts the website and helps in SEO. Googles algorithm is based on engagement. By adding a video to your webpage, it allows the audience to stay on your webpage for a longer period of time, thus improving its ranking. Videos help in adding value to your website. Logotak can help your company in creating videos for your website with a professional touch and help you crack the SEO code.
- Blogging- Blogging plays a vital role in the SEO to help in connecting and engaging the right audience for your website. Logotak believes that blogs help in giving a voice for your brand. In digital marketing, quality content would create a quality presence with the help of right SEO. Just like this blog, keywords are optimized and right flavours and mood created for better engagement. Blogs can be insightful and informative based on the need.
Conclusion: SEO is a very important aspect of digital marketing where consistent results are desired. However, it’s quite a time-consuming process but great SEO will get you ranking position one, above your competitors. For companies that seek to establish a strong visibility in online platforms, it becomes imperative to invest in SEO.
Get in touch for all your digital marketing needs at Logotak! To find out more about how we can create a difference for you and help your brand reach its full potential and secure a top rank in the search engines, reach us out @ www.logotak.in