Rethinking the Modern Marketing Mix
In today’s interconnected business landscape, marketing and digital marketing are no longer separate strategies—they are deeply intertwined pillars of growth. Globally, digital advertising spend is expected to hit $836 billion by 2026, according to Statista. But what’s even more compelling is India’s explosive contribution to this surge. With a digital ad market projected to reach ₹537 billion (~$6.5 billion) by 2025, India is among the fastest-growing digital economies in the world.
India’s internet user base exceeds 900 million, placing it second only to China. This scale gives Indian brands a unique opportunity to leverage marketing and digital marketing together to reach a digitally savvy population through hyper-targeted, measurable campaigns. And while traditional media continues to have a strong presence, especially in Tier 2 and Tier 3 cities, the digital shift is undeniably accelerating.
Why Indian Brands Are Moving Budgets Towards Digital
A 2023 Dentsu India report states that digital advertising now accounts for 38% of total media spend in India, a number projected to surpass 50% by 2026. This mirrors a global trend but is particularly significant in India, where smartphone penetration, cheaper data, and regional content consumption are transforming how brands engage consumers.
Brands across sectors—from FMCG and BFSI to education and e-commerce—are reallocating resources to marketing and digital marketing strategies that offer speed, agility, and data-backed decision-making. For instance, a retail brand running a campaign in Bengaluru can now A/B test creatives in real-time, run geo-targeted ads in Kannada, and track every click to conversion.
The flexibility to optimise in real-time and calculate true ROI is encouraging even legacy brands to rethink their approach to marketing and digital marketing mix. It’s not just about reach anymore—it’s about relevance and results.
The Indian Consumer is Digital—And Expecting More
According to a KPMG India report, over 80% of urban Indian consumers now begin their buying journey online, even if the final purchase happens offline. For B2B buyers, 65% of decision-makers in India prefer digital channels over sales calls. This shift makes marketing and digital marketing not optional, but mission-critical.
Moreover, Indian audiences are diverse and multilingual. Digital channels allow brands to adapt content to local languages, personalise messaging, and build meaningful connections—something traditional channels struggle to deliver at scale.
Logotak: Helping Indian Businesses Navigate the Shift
For Indian MSMEs and retail brands, understanding how to balance marketing and digital marketing is essential in this new age. At Logotak, we specialise in helping Indian brands create integrated strategies that combine creativity, technology, and market insights.
Whether you’re launching a new D2C product, building your presence in Southeast Asia, or scaling locally, Logotak’s digital-first approach ensures your marketing delivers not just visibility but verifiable business growth.